Privacy Policy

Effective date: August 27, 2018 / Updated: April 2025

2Go Iceland Travel (“us,” “we,” or “our”), operated by Go Ltd. (ehf.), runs the websites 2goiceland.com, bookingiceland.com, keflaviktours, and kubuferdir.com (the “Service”).

This page informs you of our policies regarding collecting, using, and disclosing personal data when you use our Service and your choices regarding that data.

We use your data to provide and improve the Service. By using the Service, you agree to this policy's collection and use of information. Unless otherwise defined, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions.

1. Information Collection and Use

We collect various types of information to provide and improve our Service.

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). This includes:

Email address
First and last name
Phone number
Address (including ZIP/Postal code, City, State/Province)
Cookies and Usage Data

Usage Data

We collect data about how the Service is accessed and used. This may include your device’s IP address, browser type, browser version, pages visited, time and date of visits, time spent on pages, device identifiers, and diagnostic data.

2. Tracking Technologies

We use cookies and similar technologies to improve and analyze the Service.

Cookies are small files sent to your browser and stored on your device. These technologies may include beacons, tags, and scripts. You may instruct your browser to refuse all cookies or to notify you when one is sent. Without cookies, some parts of our Service may not function properly.

Types of cookies we use:

Session Cookies – for site functionality
Preference Cookies – to remember user settings
Security Cookies – to protect user data

You can manage cookie preferences at any time via our consent banner.

3. Legal Basis for Processing Personal Data (GDPR)

We process your data on the following bases:

Your consent
The performance of a contract
Legal obligations
Legitimate interests (e.g., improving service experience)

4. Use of Data

2Go Iceland Travel uses your data to:

Provide and maintain the Service
Notify you about service changes
Enable interactive features
Provide customer support
Analyze usage for improvements
Monitor and prevent technical issues

5. Data Transfers

If you are outside Iceland, please note that your data may be transferred to and stored in Iceland. We ensure all transfers are made under GDPR-compliant safeguards.

6. Data Disclosure

We may disclose your data:

To comply with legal obligations
To protect our rights or property
To prevent misuse of the Service
To ensure public or user safety
To prevent legal liability

7. Security of Data

We implement appropriate security measures, but no online transmission or storage method is 100% secure.

8. Service Providers

We may engage third-party companies to assist in operating the Service. These parties only have access to your data to perform specific tasks and are contractually obligated to protect it.

9. Analytics

Google Analytics

Used to track website performance and user interaction. You can opt out via the Google Analytics Opt-out Add-on.

Twipla Analytics

We use Twipla, a privacy-focused web analytics platform, to analyze visitor interactions. Twipla does not use cookies but instead uses device fingerprinting to track visits, page views, and session duration. This helps us improve the Service while maintaining a high level of privacy.

To comply with GDPR and the ePrivacy Directive:

We show a consent banner that requires users to opt in before fingerprinting is activated.
No data is tracked unless users give explicit consent.
Users can withdraw consent anytime via their browser or by contacting us.

For more on Twipla’s privacy practices, please visit their Privacy Policy.

10. International Data Protection Rights (EU)

Under the GDPR, you have the right to: